Their team considers automation a core part of its experience. Task app MeisterTask is also building Zapier into its app using the Partner API. As Zapier continues to connect to more apps, they will then become available in the Unbounce integrations directory. Logos, labels, and other metadata for each integration are pulled in dynamically. That’s exactly the kind of flexibility that's available via our Partner API.įor example, landing page app Unbounce is currently integrating the new API to expose popular Zapier integrations alongside existing native integrations. With access to the raw integration details, such as app names, description, and links, you can make your integrations page look and act exactly how you want. But many of our partners wanted more customization. Unify the Integration Experienceįor a while now, we've offered JavaScript-powered snippets for our Zap templates. Anyone with an app on Zapier can now build what Typeform and others have using the new Partner API available today. Building into your interface, as Typeform has, is a great way to expose the options available. If customers using integrations are more likely to upgrade and also inclined to stick around, you want to promote integrations as widely as possible. Zapier enables those who value Typeform most to get even more from the service. As mentioned above, users of both Typeform and Zapier churn at a lower rate, meaning more customers continue paying longer. To quantify the value of integrations, we partnered with Typeform to dig into the statistics in their churn data. These Zap templates provide example app pairings built around a specific use case, such as adding survey responses to a Google Sheet, or using them to create Trello cards. "Those that use Zapier and Typeform together have a lower rate of churn than those that just use Typeform."įor that reason, you’ll already find Zap templates embedded in Typeform’s interface. “We find that if our customers use any single integration, they are three times as likely to convert to paid.”ĭata collection app Typeform has also reaped the benefits of integrations-to the tune of more revenue. Small business accounting software Freshbooks discovered the power of its API at the beginning of this decade. But rather than allowing customers who need advanced features to float away from your app, pull them back in with an integration that clears their roadblock. You only win by concentrating on what your tool does best. And if you invest time and money into every feature your users ask for, your product will morph into an unmaintainable blob of one-off widgets. Your app will never fit everyone's workflow. Growth Through Investment in Integrations Or, read on to see how we’re working to streamline how you build integrations into your app. If you already have an app on Zapier, you can retrieve an API key right now, and start embedding templates on your site. Integrations are like gravity pulling your app into their daily work. No matter how many applause-worthy features your app offers, if it’s separate from that workflow they may drift to another app that enables their specific need. They have a workflow that works for them right now. It makes sense if you think about it from the customer perspective. Plus, users who enable integrations are more likely to pay and less likely to churn. The Zapier Partner API brings those templates within your app, letting you display them how you want, seamlessly. Our most successful partners have found Zap templates, our pre-made workflows, powerful for discovery of app connections. Plus, once you’ve built in this new API, your integration directory will expand automatically as new apps are added to Zapier. The Partner API provides titles, descriptions, and app information for Zap templates, which you can style and format however you want. Starting today, you can feature integrations inside your app without sacrificing the look, feel, and flow that your customers love. Our partners asked for a better way to inject Zapier's power into their app experience. It helps you expose your best Zapier use cases where it's most helpful for your users: within the flow of your tool. We've tried a few embed options for Zaps in the past, but none felt completely unified with the user's experience. They don't just fill gaps in your product-they make your product capable of tricks you never intend to teach it.īut even though native integrations come with lots of overhead, they boast one advantage: They show up when and where your customers wanted them. Zapier gives you and your customers access to more than 750 integrations that help your app fit into any scenario. Your customers use a slew of tools to keep their business going, and you can't win when you're working against their workflow.
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